Marketing and psychology

Psychology can be a great help in marketing as it shows the way of working with the customer and affecting their buying behaviour. It is often the smallest detail that influences the customer to buy, which may not be based on facts, but on feelings, impressions, recommendations, and other external influences that take place in decision making.
Understanding these trains of thoughts is essential for marketing, as it enables us to customize the product, highlight our assets, and motivate the customer to buy.
We will teach you to create customer profiles, the so-called marketing personas, and use your clients' behaviour patterns. We will recommend models for reaching to new clients and generating qualified leads.
The course is designed for marketers who want to develop their potential and move their marketing to a completely new level.